Paid Social Lead

To support continued growth, we are looking for a Paid Social Lead to join our team.

Location: Chesterfield, Manchester
Job type: Full time, permanent. 35 hours per week
Salary: £35-42k (depending on experience)
Working model: In-office / Hybrid - remote
Benefits: ‘Employment Ownership Trust (EOT)’ tax-free company bonus scheme; flexible working; gym membership; regular team building events and socials. Access to Electric Vehicle salary sacrifice scheme.
Career & Personal Development: Learning and development programme, continuous professional development opportunities, well-being programme.

Life at CNS

As one of the fastest growing regional agencies in the UK, there’s a real sense of excitement at CNS where nothing stands still for long. We continue to grow the teams across all departments to allow us to add to the existing talent who are driving significant growth for our clients and for CNS.

Our company vision is to make CNS the best place to work in marketing. We offer a generous benefits package and a great environment; allowing our teams to enjoy their work, to learn and to make a real difference.

We have offices in Chesterfield, Manchester and Birmingham with aspirations to expand further. We work with well-known national brands as well as regional clients. We are a results-led agency and have been awarded Winner of ‘Campaign Best Places to Work 2024’, ‘Highly Commended in The Drum Awards Marketing EMEA’ and ‘Best Media Planning & Buying Agency (Large)’ at the 2023 UK Agency Awards, ‘Best Media Buying Agency (Global)’ at the 2024 Global Agency Awards. We’re also certified advertising partners with Google, Meta and Microsoft.

The Role

You will be responsible for client strategy development, planning, implementing and managing the overall paid social strategies and performance. You will be passionate and excited about achieving success for B2B and B2C clients, understanding audiences, coming up with new and innovative ideas using data and insights to drive your campaigns.

You will be responsible for planning, optimisation, and analysis of your assigned accounts. As well as this, mentorship & support to the other members of the team is an integral part of this role.

You will be responsible for developing and implementing digital marketing strategies to increase brand awareness and drive traffic and sales across all key social channels.

Working closely with the Performance Marketing Manager and junior members of the Digital team, you will help to ensure we are delivering best-in-class campaigns for our clients and building successful client relationships.

As a Lead role in Paid Social, your knowledge and experience will be valuable to other members of the team. It’s key that this experience is shared in a mentoring capacity. Including regular opportunities to ensure all campaigns (with Paid Social) are achieving optimum results.

We’d also value your input on establishing new ways of working for the digital team as well as keeping abreast of emerging trends within social media.

Highlights of the role

Providing mentorship and guidance to direct reports to improve their outputs.
Overseeing performance of the paid social team, setting KPIs and ensuring outputs are of an excellent standard.
Work with clients to set KPIs for campaigns and ensure performance is monitored closely against client goals and contractual requirements.
Assisting / Contributing with client communication including pitches and performance calls.
If this sounds like your ideal role, we’d love to hear from you

What does success look like?

Develop and implementation of paid social strategies aligned with client goals and objectives.
Execute day-to-day management of paid social campaigns, including campaign setup, optimisation, monitoring, and reporting
Developing and presenting detailed social advertising plans backed by data and industry
Prioritising own workload.
Conducting competitor research.
Creating client reassurance and building strong relationships.
Keeping clients informed of campaign performance and opportunities.

The ideal candidate will have…

At least 4/5+ years of relevant experience.
Meta Blueprint qualification.
Strong work ethic, a passion for digital marketing and continuous self learning.
Agency experience is desirable, but not essential.

CNS Media Ltd are passionate about creating a workplace that promotes and celebrates diversity. We are committed to attracting, recruiting, retaining and developing a diverse workforce. Our diversity and uniqueness not only drives but empowers our creativity.